Sell on eBay with invtri: listings, stock and orders in step.

Who can sell on eBay as a business

eBay UK’s business seller policy says you must register as a business if, for example, you sell items you have bought to resell or make items in order to sell them³. Business sellers must give full contact details, clear prices including delivery and tax, and a VAT number if their online activities are subject to VAT, and must have a returns policy³.

If you sell from one country into another:

• eBay pays out to a bank account or a Payoneer account, depending on the country you registered in, once it has verified your details⁶.
• Sellers in the EU must give a tax identification number (TIN) under the DAC7 rules⁶.
• On ebay.de, Top-Bewertung (Top Rated) is open only to commercial sellers residing in Germany, Austria or Switzerland¹⁴.

eBay fees for business sellers, site by site

eBay charges a final value fee on the total sale amount, which includes the item price, postage and taxes, plus a fixed fee per order¹.

The UK, French, Italian and Spanish sites add a regulatory operating fee of 0.35% of the total sale amount¹²¹⁷¹⁸.

A shop is optional¹. Entry-level shops cost £27 a month in the UK, €39.95 in Germany, €24.95 in Italy and €19.50 in France and Spain, ex VAT^11517218. On ebay.com, the Basic Store at $27.95 a month (monthly renewal) is the lowest tier with the 12.7% rate²⁰.

Selling abroad from the UK adds an international fee unless you use eBay International Shipping: 1.05% to the eurozone and Northern Europe, 1.8% to the US and Canada and 2.0% elsewhere¹. Currency conversion charges rise on 1 December 2026 for UK-registered sellers, from 2.5% to 2.75%¹, and on 2 December 2026 for sellers registered in Germany, France, Italy and Spain, from 3% to 3.25%^1521718.

Seller standards and fee surcharges

On the 20th of each month eBay rates sellers as Top Rated, Above Standard or Below Standard, looking at the last 3 months if you had more than 400 transactions in that time and the last 12 months otherwise⁵. The UK, US and German sites share most of these limits⁵²¹¹⁴:

Top Rated also needs an account at least 90 days old, with 100 transactions and £1,000, $1,000 or €1,000 of sales over 12 months to buyers in the UK and Ireland, the US, or Germany, Austria and Switzerland respectively⁵²¹¹⁴. On ebay.com, Top Rated also needs tracking uploaded within the handling time and validated by the carrier on at least 95% of transactions²¹.

On the UK, French, Italian, Spanish and US sites, Below Standard raises final value fees by 6 percentage points for the next month, and by 7 points after four or more months in a row^12171819. ebay.de sets its own Below Standard fee, which since 1 July 2026 rises by one percentage point after four consecutive months¹⁶.

Listing rules: identifiers, product safety and packaging

Product identifiers are required in most categories, and they must exactly match the product you sell⁴. Where a category needs a GTIN your product lacks, each site expects its own words: “Does not apply” in the UK and US, “Nicht zutreffend” in Germany, “Non applicable” in France, “Non applicabile” in Italy and “No aplicable” in Spain²².

Business sellers listing for buyers in the EU and Northern Ireland must give product safety details under the General Product Safety Regulation, including the manufacturer’s contact details and, if the manufacturer is based elsewhere, an EU-based Responsible Person²³. Listings without them may not be visible or purchasable to those buyers²³.

On ebay.de, every business seller with buyers in Germany, including sellers who import goods already packaged, must register with the German packaging register (Zentrale Stelle Verpackungsregister)²⁴. You enter your LUCID number in your eBay account settings, where a WEEE number also goes; offers from sellers who do not comply may be hidden²⁴. Since 12 August 2026, sellers based outside Germany must also appoint an authorised representative for packaging, but still register in LUCID themselves²⁵.

Condition also changes the fee on ebay.de: in some categories, the 5% rate applies only to listings marked as used, refurbished or “Neu: Sonstige”¹⁶, so send the right condition with every listing.

eBay’s dropshipping policy

eBay allows dropshipping when you fulfil orders directly from a wholesale supplier²⁶. It does not allow listing an item and then buying it from another retailer or marketplace that ships straight to your customer²⁶. The US policy says the same²⁷.

On both sites, you stay responsible for delivery within the time frame in your listing and for the buyer’s overall satisfaction²⁶²⁷. Breaking the policy can lead to listings being removed, a warning, restricted selling or account suspension²⁶.

Dispatch, tracking and disputes

Post each item within the dispatch time in your eBay listing⁵. A delivery counts as late when the carrier’s delivery scan comes after the latest estimated delivery date and there is no carrier scan within your dispatch time; without tracking, eBay asks the buyer⁵.

If eBay finds you responsible in a dispute, it charges £14 on ebay.co.uk or $20 on ebay.com¹¹⁹.

If you fulfil eBay orders from Amazon FBA stock through Amazon MCF, invtri blocks Amazon Logistics by default, so deliveries stay within eBay’s carrier rules.

Getting your eBay developer keys

You create the keys yourself, in your own eBay Developers Program account:

1. 1

   Create a Production keyset

   Open Application Keys, name your application and choose Create a keyset under Production⁷. The keyset then shows on the Application Keys page⁷; copy its App ID and Cert ID for invtri.

2. 2

   Create your RuName

   On Application Keys, choose User Tokens next to the Client ID for Production, then “Get a Token from eBay via Your Application”, and add a redirect URL; eBay shows the RuName to copy, with separate ones for Sandbox and Production²⁸.

3. 3

   Sign in to eBay

   You sign in and agree on eBay’s Grant Application Access page²⁹. eBay then issues an access token that lasts 2 hours and a refresh token that lasts 47,304,000 seconds, about 18 months²⁹.

You sign in again when the refresh token expires, when the application’s permissions change, or after you change your eBay user name or password²⁹. How to connect eBay has the full steps.

Recent changes on eBay

• 13 January 2026: on ebay.com, Promoted Listings General fees, an ad rate of 2% to 100% of the total sale amount, became due when the item sells within 30 days of an ad click by any buyer, if it was promoted at both moments³⁰³¹.
• 12 February 2026: the per-order fee for orders over £10 on ebay.co.uk rose to £0.40³², and for orders over €10 on ebay.de to €0.45³³.
• 1 July 2026: ebay.de moved some categories to one rate per category for all sellers, with 5% for used and refurbished items¹⁶.
• 15 October 2026: eBay Live sales stopped counting towards seller standards on the UK, US and German sites⁵²¹¹⁴.