Sell on TikTok Shop with invtri — with automatic category selection.

Who can sell on TikTok Shop UK

TikTok Shop UK has two account types, and both must register through TikTok Shop before listing⁴. A Sole Trader is an individual acting for their trade, business, craft or profession; a Corporate Seller is a business “legally registered in the country where they are located”⁴.

Every seller must ensure the goods were imported into the UK lawfully, accept liability for import VAT and customs duties, and store stock in the UK⁴. A company’s representative must be a UK resident⁴. The policy gives no approval time, and TikTok may ask for more documents⁴.

If you are based outside the UK:

• A local UK shop needs a UK company or a UK-resident sole trader, a UK bank account and stock in the UK; larger businesses may, case by case, prove a representative lives abroad⁴.
• Sellers shipping from Spain, Germany, Italy, France, Poland, Ireland, the Netherlands or Belgium can “Sell to UK”, with Ship by Seller as their only option⁶.
• Cross-Border Sellers ship from outside the UK and must use TikTok’s cross-border logistics services (clause 14.2)⁸.

Commission, fees and payouts

“The Commission Fee rate is currently 9% before incentive reductions are applied,” says TikTok’s UK Commission Rate Policy, dated 18 September 2025¹. The 9% includes VAT². It is charged on net sales plus customer-paid shipping and platform discounts, less refunds¹.

TikTok says a lower rate can apply to eligible sellers, including new sellers, but gives no figure². It must give notice before raising fees, and you may close your account during the notice period (clause 11.3)⁸.

Payouts count from the delivery date, and TikTok reviews your tier each month; the UK page states its sales thresholds in dollars¹¹:

• Standard: 8 days¹¹.
• Introductory: 31 days, for shops in the Beginner probation tier¹¹.
• Accelerated: 3 days, with a Shop Performance Score of 3.0 to under 3.5 and over $4,500 GMV, after probation¹¹.
• Express: 1 day, with a score of 3.5 or higher and over $30,000 GMV, after probation¹¹.

Probation, account health and response times

New shops start in the Shop Probation Program, and TikTok says “There’s no fixed timeline” for moving up³:

Your Account Health Rating runs from 0 to 1,000 points over 180 days, and “All sellers start off with 200 points”¹². At 150 points you cannot withdraw funds for 7 days, at 100 for 14 days, and at 50 for 30 days, with no transactions for 14 days¹². At 0 the account is permanently deactivated¹².

The Shop Performance Score, from 0 to 5 over 90 days, counts towards faster payouts¹²¹¹. A shop needs at least 30 orders in 90 days to get one³.

Reply to customer messages within 24 hours and keep your 24-Hour Response Rate above 90%; auto-replies do not count¹³. Low on-time delivery or valid tracking rates can bring order volume limits⁶. You can appeal each enforcement action once¹⁴.

What you can list

Restricted categories need supporting documents, mandatory attributes and a TikTok review before you list⁵. They include beauty, batteries and other dangerous goods, electrical products and electronics, media, pet food, safety workwear, teeth whitening and toys⁵. Examples of the evidence TikTok asks for⁵:

Invite-only categories, such as power tools, e-bikes, SIM cards, pre-owned goods, jewellery with precious metals or diamonds, food and drink, and baby products, need an application and an invitation⁵. Pre-owned electricals also need a registered UK business incorporation certificate, a Companies House registration number and a Declaration of Conformity, and pre-owned smartphones and laptops a refurbishment report⁵.

Medicines, vehicles and car parts, tobacco and vapes, digital products, gift cards, event tickets and knives are among the products that cannot be sold at all¹⁵.

If third-party tools or AI models create your listing content, you must review and approve it before publishing, and you remain responsible for it (clause 18.1(m))⁸.

Stock rules for supplier-fulfilled orders

TikTok Shop UK’s terms say: “You may only Offer Products where you have the requisite stock to fulfil any Orders placed” (clause 6.3)⁸. UK sellers must store stock in the UK and may be asked for evidence of where it is, such as an address or a lease⁴. Sellers who ship their own orders may use only Approved Integrated Carriers (clause 14.3)⁸.

Shipping, cancellations and returns

Ship by TikTok is the default for UK Local to Local orders: TikTok assigns the carrier, and you do not add tracking⁶. You can switch to Ship by Seller in Seller Centre without approval⁶.

With Ship by Seller, enter a valid tracking ID; you can correct a wrong one within 36 hours⁶. On Ship by Seller orders, a buyer’s cancellation within 1 hour of ordering goes through automatically; after that you have 1 working day to respond¹⁶.

Customers can ask for a return or refund “up to and including 30 calendar days from delivery”¹⁶. TikTok approves return requests automatically, except for personalised items and products that deteriorate or expire quickly¹⁶. Those need your response within 2 working days¹⁶.

• Faulty, wrong or not-as-described items: you pay the return postage¹⁶.
• Change of mind: whoever arranges the return, TikTok Shop or you, pays for it¹⁶.
• Change-of-mind returns started within 14 days of delivery: you also refund the standard delivery cost¹⁶.
• Not returnable for change of mind: personalised, perishable and opened hygiene items, and opened software or media¹⁶.

If you take no action within 2 calendar days of receiving a returned item, TikTok refunds the customer¹⁶.

Where your TikTok Shop keys come from

In invtri, you create the TikTok Shop connection, then authorise it on TikTok, and invtri fills in your shop’s details. Your own TikTok app is optional.

If you use your own app, you find its app key and app secret in TikTok Shop Partner Centre by clicking on your app⁷.

TikTok’s UK seller terms exclude its liability for losses connected with the “TikTok API” (clause 21.2)⁸. For each step, see How to connect TikTok Shop.

Recent changes

• 15 July 2025: the £0.50 Shipped by Seller Service Fee began, and co-funded promotions moved to a split of 75% TikTok Shop and 25% seller, ChannelX reported⁹.
• 18 September 2025: TikTok dated its UK Commission Rate Policy, with 9% standard and an effective 5% for specified electronics, beauty and personal care products¹.
• 8 January 2026: commission in Germany, Spain, France, Italy and Ireland was due to rise to 9%, the UK rate since September 2024, ChannelX reported in December 2025¹⁷.
• August to October 2026: TikTok updated its UK return, shipping, restricted-products and registration policies, its seller terms and its Account Health Rating page^16654812.