How a sell price is built
Every price follows the same chain: supplier cost plus shipping, then your margin, then VAT if you charge it, with the marketplace fee built in. Because each channel has its own rule, the same product can carry a different price on each channel.
| Part of the price | Amount |
|---|---|
| Supplier cost | 17.90 |
| Shipping | 3.20 |
| Amazon fees | 4.22 |
| Your margin | 2.81 |
| Sell price | 28.13 |
Marketplace fees in your rules
- Amazon: referral fees are calculated automatically, with defaults you set.
- eBay: eBay fees are part of the pricing calculation, and true eBay fees show in your P&L.
- OnBuy: pricing takes OnBuy’s commission into account.
- Mirakl marketplaces: you set a fee percentage per storefront when you connect it, and invtri prices each storefront through your margin rules.
- Shopify: prices come from the same pricing rules as your marketplaces, with their own Shopify fee and profit settings.
Set up a channel’s pricing
Start from supplier cost
Prices start from the supplier cost in your feed, so check that the cost column is mapped.
Check the channel’s fees
Make sure the channel’s fees are covered: your Amazon referral fee defaults, for example, or a Mirakl storefront’s fee percentage.
Add shipping
Include your shipping cost, so each price covers delivery.
Set your target margin
Set the margin you want on that channel. When a distributor changes a price, every channel updates using the margin you set.
Price checks on Amazon
On Amazon, an on-demand competitor price check flags out-of-range prices, and a price guard holds any listing priced too far from the lowest competing offer for your review.
Questions
How are products from my FBA stock priced on other channels?
Each channel has its own rule on the Amazon base price: the same as Amazon, or add or deduct a fixed amount or a percentage.
Do my own-stock products use the same rules?
Yes. You set one price per product, and invtri works out each channel’s price from your pricing rules, the same way as for supplier products.
Where can I see my profit?
Reporting shows your profit after fees and VAT for every order line, and you can filter it by SKU and channel. You can also export your P&L, and calculated Amazon and TikTok Shop prices, to CSV.