UK · MIRAKL MARKETPLACE

Sell on Mountain Warehouse Marketplace, managed from invtri.

Mountain Warehouse opened its outdoor marketplace in May 20221, and trade press reported at launch that it was built on Mirakl23. Sellers need a UK-registered company and UK VAT registration, and must hold stock in the UK and deliver to customers themselves4. Its seller site does not list fees4.

  • Part of the Mirakl Marketplaces channel
  • Pay-once licence, hosting billed monthly
  • No per-order fees from invtri

At a glance

Where it sellsmountainwarehouse.com, Mountain Warehouse’s GB website5
CurrencyPounds sterling (GBP), the currency of mountainwarehouse.com5
Main categoriesOutdoor clothing and equipment, such as jackets, hiking boots, tents, sleeping bags, ski goggles and GPS units4
Who can sellCompanies registered in the UK and for UK VAT that hold stock in the UK and deliver directly to customers4
FeesNot listed on the seller site; commission and any monthly fee are set by Mountain Warehouse, so ask when you apply4
How to joinClick “Apply now” on sellers.mountainwarehouse.com, which is an email link rather than a form4

What Mountain Warehouse Marketplace is

Mountain Warehouse is a British outdoor clothing retailer, founded in 19976. On 24 May 2022 it launched its own online marketplace, opening mountainwarehouse.com to products from other sellers1.

Two launch reports named Mirakl as the platform: ChannelX called it “an online marketplace powered by Mirakl”2, and FashionUnited said it was created with Mirakl’s software platform3.

As of November 2026 the marketplace is still recruiting: the footer of mountainwarehouse.com links “Sell On our Marketplace” to the seller site, sellers.mountainwarehouse.com5.

The seller site cites “over 27 million outdoors enthusiasts”, without a date4. At the 2022 launch, Retail Gazette reported 1.7 million active online customers and 600,000 weekly visitors1, and Apparel Resources counted more than 330 stores across the UK, Europe, New Zealand and North America6.

Who can sell on Mountain Warehouse Marketplace

Mountain Warehouse’s seller site lists four things you need in place4:

  • You are a registered company in the UK.
  • You are registered for UK VAT.
  • You hold stock in the UK and deliver directly to customers.
  • You “love adventure”.

Under “What we are looking for”, it describes brands whose products fit its motto, “Getting Everyone Into the Outdoors”4. At the 2022 launch, FashionUnited reported that Mountain Warehouse was “actively” recruiting outdoor brands that align with its values3.

If you are based outside the UK. The UK company, UK VAT and UK stock requirements apply to every seller, so a business based in another country needs all three before it applies4.

How to apply

  1. Check the requirements

    You need a UK-registered company, UK VAT registration and UK stock that you can ship to customers yourself4.

  2. Click “Apply now”

    On sellers.mountainwarehouse.com the button is an email link, so your application goes by email rather than through a form4.

  3. Ask about fees and payouts

    The seller site gives no commission, monthly fee or payout terms, so ask Mountain Warehouse for them before you sign4.

Mountain Warehouse has a Marketplace Onboarding team and a Category Management team to support sellers4.

Delivery, returns and customer care

You send each order from your own UK stock, as the seller conditions require4. At the 2022 launch, trade press described this split of work13:

Who handled what at the 2022 launch
TaskHandled by
First-line customer careMountain Warehouse13
Order processing and marketingMountain Warehouse1
Shipping, delivery and trackingThe seller3
Customer returnsThe seller13
Pricing and second-line customer careThe seller13

These descriptions date from the 2022 launch13, so ask Mountain Warehouse how returns and customer care work now before you join.

Connect Mountain Warehouse to invtri

  1. Get approved by Mountain Warehouse

    Apply through the seller route described above. Mountain Warehouse decides on approval and sets its own fees.

  2. Create your shop API key

    Once approved, open your seller back office and generate your shop API key. invtri works with your own key, so your account and your sales stay yours.

  3. Add the storefront in invtri

    Pick Mountain Warehouse from invtri’s Mirakl list if it’s listed, or choose Other Mirakl marketplace. Paste the marketplace’s API address and your shop API key, set your fee percentage for Mountain Warehouse and test the connection.

  4. List, import and sync

    invtri lists your offers by EAN against the Mountain Warehouse catalogue and imports the offers you already have live. Orders arrive every 15 minutes to accept or refuse, with optional auto-accept when your stock covers the whole order; stock and prices update on your schedule, and tracking goes back to Mountain Warehouse.

Mirakl marketplaces is a premium channel: one add-on covers every approved Mirakl storefront, with nothing counted per storefront. invtri is a pay-once licence plus monthly hosting, with no per-order fees. All Mirakl marketplaces · Find your shop API key · Pricing

Questions sellers ask

Can I sell on Mountain Warehouse Marketplace from outside the UK?

Only through a UK business: the seller site requires a UK-registered company, UK VAT registration and stock held in the UK4.

How do I apply?

Use “Apply now” on sellers.mountainwarehouse.com, which opens an email rather than a form4.

What does Mountain Warehouse charge sellers?

It does not list fees on its seller site4. Ask for its commission, any monthly fee and the payout dates before signing.

Does Mountain Warehouse hold or ship my stock?

Its conditions ask you to hold stock in the UK and deliver directly to customers4.

What can I sell there?

Outdoor products such as jackets, hiking boots, tents, sleeping bags, ski goggles and GPS units4. At the 2022 launch, Mountain Warehouse also planned kidswear, cycling, outdoor living and garden, and pet products1.

Is the marketplace built on Mirakl?

ChannelX and FashionUnited both reported Mirakl as the platform when the marketplace launched in May 202223.

Who answers customer questions?

At the 2022 launch, Mountain Warehouse took first-line customer care and sellers took second-line care13.

Sources

Facts checked on 8 November 2026 from the sources below. Marketplaces change their rules and fees, so check the marketplace’s own seller pages before you apply.

  1. Mountain Warehouse launches its own online marketplaceRetail Gazette, 24 May 2022
  2. Mountain Warehouse launches online marketplaceChannelX, 24 May 2022
  3. Mountain Warehouse launches outdoor marketplaceFashionUnited, 24 May 2022
  4. Mountain Warehouse Marketplace sellers pageMountain Warehouse, accessed 8 November 2026
  5. Mountain Warehouse home pageMountain Warehouse, accessed 8 November 2026
  6. British outdoor clothing retailer Mountain Warehouse launches marketplaceApparel Resources, 27 May 2022

Run Mountain Warehouse alongside every other channel

Available through the Mirakl Marketplaces premium channel, which you can add to any invtri package. You need an approved seller account with each retailer and your own API key — the retailer decides on approval and sets its own fees. Try it free for 7 days — no card required.

Mountain Warehouse and all other marketplace names are trademarks of their respective owners. invtri is an independent integration platform and is not endorsed by or affiliated with Mountain Warehouse or Mirakl.