At a glance
| Where it sells | debenhams.com, for UK shoppers1; Mirakl says its platform supported expansion into the US and Australia4 |
|---|---|
| Currency | Pounds sterling (GBP) on debenhams.com3; not stated for the US or Australian storefronts |
| Main categories | “Fashion, Beauty and Home” at the core1; “almost all products” are supported, with listed exceptions3 |
| Who can sell | Brands and retailers reviewed by Debenhams’ Sales Team, with a UK bank account and KYC checks at onboarding3 |
| Fees | A monthly subscription on a six-month rolling agreement, plus commission and VAT on commission; amounts not published3 |
| How to join | Register on Debenhams’ register-to-sell page; the Sales Team contacts you within one working day3 |
How the Debenhams marketplace works
Debenhams Group, the trading name of boohoo group plc, runs debenhams.com as “the exclusively online one-stop shop”1. Its core is “Fashion, Beauty and Home”, with home brands such as Smeg, Dyson and SharkNinja1.
The marketplace runs on Mirakl3. Your subscription and invoices sit in your Mirakl account, and Debenhams contacts you through Mirakl to resolve any issues3. Debenhams Group renewed its long-term partnership with Mirakl in November 2025 and added retail media on Mirakl Ads4.
In November 2025, Mirakl reported more than 15,000 brands on the marketplace and 300 million annual visitors4. It put Debenhams’ FY25 GMV at £654m, up 34%4. For FY26, Debenhams Group reports “£730m GMV”5. The seller page also cites 19 million customers and 60% returning customers, without saying when these were measured3.
Mirakl says its platform supported Debenhams Group’s expansion into the US and Australia4. The seller page does not mention those storefronts3, so ask the Sales Team whether your products can be sold there.
Who can sell on Debenhams
Debenhams supports “almost all products, but there are exceptions”, listed under the product rules below3. A member of its Sales Team reviews every application3.
Onboarding includes KYC (know your customer) checks, and you connect your UK bank account to receive payouts3.
If you are based outside the UK. Payouts go to a UK bank account3. Without one, check with the Sales Team whether you can join before applying.
Subscription, commission and payouts
Selling on Debenhams runs on “a simple 6 month rolling agreement”3. The subscription is set up on your Mirakl account during onboarding and “billed on a monthly basis”3. What you are paid is “the net sales value less the commission and VAT on commission”3. The page gives neither the subscription amount nor the commission rates, so ask the Sales Team for both3.
The seller page sets out Debenhams’ payout rules3:
- Payments are made twice a month, on the 14th and 28th3.
- An order becomes eligible for payment “21 days after it has been created, provided it was shipped and not refunded”3.
- Self-billing invoices are available in your Mirakl account3.
Retail Gazette reported in October 2026 that Debenhams Group had added a faster option, Daily Advance, across its marketplaces6. Eligible sellers can draw up to 80% of shipped sales revenue each day, with the balance released at the standard payment, minus fees6. There are no subscription fees, set-up costs or minimum term, but the fee rate was not reported6.
You can also advertise: Mirakl Ads on Debenhams is self-service, run from your Mirakl back office2.
Registering as a seller
Register online
Choose “Register now” on Debenhams’ register-to-sell page3.
Hear from the Sales Team
A member of the Sales Team reviews your application and contacts you “within one working day”3.
Complete onboarding
Pass the KYC checks, connect your UK bank account and have your subscription set up on your Mirakl account3.
Barcodes and products Debenhams will not list
Products are listed using their “unique registered UPC-8, UPC-12 or EAN13 barcodes”3. The seller page rules out3:
- illegal and counterfeit products, unauthorised or unlicensed merchandise, unauthorised resellers and grey goods;
- products without CE, UKCA or UKNI marking, and products that infringe intellectual property rights;
- knives, guns and ammunition, fireworks, real fur products and digital media;
- products containing CBD with more than 0.2% THC, tobacco and e-cigarettes3.
Fulfilment and customer service
Besides the marketplace, Debenhams offers logistics3. Its seller page promotes “Delivered by Debenhams” and a hosted fulfilment solution to “optimise your inventory management”3. Ask the Sales Team what each covers and what it costs.
Customers can contact Debenhams’ dedicated after-sales team directly, and Debenhams then contacts you through Mirakl to resolve any issues3.
Recent changes at Debenhams
- 25 November 2025: Debenhams Group renews its Mirakl partnership and launches retail media on Mirakl Ads4.
- April 2026: Mirakl reports daily ad spend up about 350% and active advertisers up 62% after the switch to Mirakl Ads2.
- 16 June 2026: FY26 results, with Debenhams GMV of £730m75.
- 20 October 2026: Daily Advance launches, and Retail Gazette reports marketplace sales at 38.9% of group GMV, up from 32.7% a year earlier6.
Connect Debenhams to invtri
Get approved by Debenhams
Apply through the seller route described above. Debenhams decides on approval and sets its own fees.
Create your shop API key
Once approved, open your Debenhams Mirakl account and generate your shop API key. invtri works with your own key, so your account and your sales stay yours.
Add the storefront in invtri
Pick Debenhams from invtri’s Mirakl list if it’s listed, or choose Other Mirakl marketplace. Paste the marketplace’s API address and your shop API key, set your fee percentage for Debenhams and test the connection.
List, import and sync
invtri lists your offers by EAN against the Debenhams catalogue and imports the offers you already have live. Orders arrive every 15 minutes to accept or refuse, with optional auto-accept when your stock covers the whole order; stock and prices update on your schedule, and tracking goes back to Debenhams.
Mirakl marketplaces is a premium channel: one add-on covers every approved Mirakl storefront, with nothing counted per storefront. invtri is a pay-once licence plus monthly hosting, with no per-order fees. All Mirakl marketplaces · Find your shop API key · Pricing
Questions sellers ask
Do I need a UK bank account to sell on Debenhams?
The seller page says you connect your UK bank account for payouts and complete KYC checks at onboarding3. If you have no UK account, ask the Sales Team before you apply.
What will Debenhams charge me?
A monthly subscription on a six-month rolling agreement, plus commission and VAT on commission3. The amounts are not on the seller page, so ask the Sales Team for them.
When does Debenhams pay sellers?
On the 14th and 28th of each month, for orders created at least 21 days earlier that were shipped and not refunded3. Retail Gazette reported an optional Daily Advance of up to 80% of shipped sales revenue each day6.
How quickly does Debenhams reply to an application?
A member of the Sales Team reviews it and contacts you within one working day3.
Which barcodes does Debenhams accept?
Unique registered UPC-8, UPC-12 or EAN13 barcodes3.
Who answers Debenhams customers’ questions?
Debenhams’ after-sales team, which customers can contact directly3. It contacts you through Mirakl when an issue needs resolving3.
Can Debenhams store and deliver my stock?
Its seller page offers “Delivered by Debenhams” and a hosted fulfilment solution3. Ask the Sales Team about the terms and costs.
Sources
Facts checked on 8 November 2026 from the sources below. Marketplaces change their rules and fees, so check the marketplace’s own seller pages before you apply.
- Debenhams (brand page)Debenhams Group, accessed 8 November 2026
- Customer story: DebenhamsMirakl, 14 April 2026
- Register to sellDebenhams, accessed 8 November 2026
- Debenhams Group launches retail media with Mirakl Ads and accelerates marketplace growthMirakl, 25 November 2025
- Debenhams Group home pageDebenhams Group, accessed 8 November 2026
- Debenhams Group launches faster payment scheme for 30,000 marketplace partnersRetail Gazette, 20 October 2026
- Results centreDebenhams Group, accessed 8 November 2026