Sell on Superdrug Marketplace, managed from invtri.

What Superdrug Marketplace is

Superdrug Marketplace puts products from third-party sellers on superdrug.com¹. Superdrug Stores plc, part of A.S. Watson Group, runs it, and the marketplace terms (last updated August 2022) say Superdrug acts “as an agent in the name of and on behalf of the Seller”, so the customer’s contract is with the seller⁵.

The marketplace opened on 21 November 2022 on Mirakl’s platform, with more than 300 partner brands onboarded before launch⁷. Mirakl said then that marketplace products would sit alongside Superdrug’s own, marked with a marketplace logo and banner⁷.

In March 2023, diginomica reported that the marketplace had added 7,000 SKUs to the 16,000 that superdrug.com carried before launch, and had taken 13,000 orders⁸. Shoppers earn Health & Beautycard points on marketplace purchases but cannot pay with them, according to the August 2022 terms⁵.

Who can sell on Superdrug Marketplace

Superdrug says it is looking for new sellers and calls its current ones “verified”, but its seller page lists no eligibility criteria¹. ChannelX reported in April 2023 that the marketplace team accepts and onboards each brand before it can sell⁹.

Before the 2022 launch, Superdrug said it would prioritise luxury, black-owned and female-owned brands and gender-neutral beauty, and was considering wellness lines from wearables to health testing¹⁰. It also expected marketplace brands to match the customer experience of its own service¹⁰.

The marketplace terms, last updated in August 2022, say⁵:

• the seller delivers to a UK address and “may not be able to deliver items within the same order to multiple addresses”⁵
• the seller handles product issues and must use “best endeavours to resolve” them⁵
• customers can escalate unresolved issues to Superdrug, which can review refund appeals⁵

Seller shop pages on superdrug.com show company details, as Navera UK’s does⁶.

If you are based outside the UK. Superdrug publishes no rule on where sellers must be based. Note these points, and check VAT with your adviser:

• Orders must go to UK addresses, under the August 2022 terms⁵.
• In March 2023, Superdrug said it planned to onboard more sellers from outside the UK⁸.
• Selling from UK stock: HMRC guidance (last updated May 2022) says the marketplace is liable for the VAT on sales to consumers, and you remain liable for import VAT and customs duty when the goods are first imported¹¹.
• Shipping from abroad: under the same guidance, on consignments of £135 or less sold to customers in Great Britain, VAT is charged at the point of sale and the marketplace is liable¹¹.

Fees and payouts

Superdrug’s seller page gives the structure but no amounts: “sellers pay a commission on sale and a monthly fixed fee”¹. Commission rates, the monthly amount and any set-up fee are not published, so ask for them when you apply.

On payouts, ChannelX reported in April 2023 that each customer payment is held and released to the brand once shipping is confirmed⁹. No payout schedule is published.

How to apply

Superdrug’s seller page asks you to email [email protected] and offers no online application form¹.

Expect to be selected rather than simply signed up. In 2023 the marketplace team accepted each brand individually⁹, and the fashion brands added in May 2025 were “handpicked due to their popularity”². Superdrug does not say how long approval takes.

Listing your products

What Superdrug and the trade press have said about listings dates from 2023:

• Accepted brands upload their own listings, and the system places them in the site’s categories automatically (ChannelX, April 2023)⁹.
• Sellers manage their range and upload images through the platform (diginomica, March 2023)⁸.
• Sellers could connect through most multichannel tools as well as Mirakl Connect (ChannelX, February 2023)¹².
• Superdrug’s IT director described search as neutral: “We don’t favour them in the search systems, we don’t promote them” (ChannelX, April 2023)⁹.

The seller page sets out no barcode, image or title rules, so ask the marketplace team for its listing requirements¹.

Delivery and returns

You ship marketplace orders yourself. Superdrug’s delivery page tells shoppers that “Superdrug Marketplace sellers ship directly to customers, items are usually delivered within 3 - 5 working days”³. Your parcel travels separately from any Superdrug.com items³, and the August 2022 terms warn that an order may arrive “in multiple packages”⁵.

Superdrug’s delivery page lists no Order & Collect option for marketplace items³.

Returns follow the marketplace terms (last updated August 2022) and Superdrug’s returns page⁵⁴:

• Shoppers can return products for a refund “up to 28 days after receipt”; the statutory cancellation right lasts “fourteen calendar days after the day on which you receive the Products”⁵.
• Returns “must always be sent directly to the marketplace seller”: Superdrug’s warehouse, stores and online help team cannot process them⁵⁴.
• Superdrug tells shoppers: “Cost for returns is borne by you as the Customer unless otherwise specified by the Seller”⁴.
• Shoppers start a return from their account or the order confirmation email, then follow your Returns Information document or returns address⁴.
• You refund to the original payment method⁵.

Recent changes

In May 2025 Superdrug took the marketplace into fashion with 60 brands, including Nike, Wrangler, Jack and Jones and Regatta², as part of its Online + Offline strategy¹³. When Superdrug reported results for its 2025 financial year in July 2026, coverage cited that expansion¹⁴; sales across the whole business were £1.7bn, up 5.2%¹⁵.