Sell on Myer Marketplace, managed from invtri.

What Myer Marketplace is

Myer first opened its marketplace in 2017⁶. Before the move to Mirakl in June 2026², Myer’s supplier handbook named a different marketplace platform⁷. The relaunch added more than 25,000 new products and “global electronic and entertainment brands”, with Samsung, Riedel and UPPAbaby live at launch².

Marketplace sales rose 41% in FY25⁶ and 5.8% in FY26⁸. Myer says “almost 80 per cent” of marketplace shoppers had bought other Myer items in the past 12 months, and “almost 50 per cent” of marketplace baskets also contained Myer-stocked products². Myer’s seller page cites 4.6 million active MYER one loyalty members¹.

Who can sell on Myer Marketplace

Myer picks its sellers: “We are a highly curated Marketplace and we carefully select sellers who are aligned to our brand and strategy”¹. Its seller page lists no formal criteria, such as an ABN or GST registration¹.

Once trading, you must respond to customer service enquiries “within 24 business hours” and resolve open issues within 3 business days, or your store may be suspended³. All customer communication stays inside Mirakl⁴.

If you are based outside Australia. Myer’s seller pages do not say whether it accepts overseas sellers, so ask before you apply¹. Weigh Myer’s delivery and returns rules first:

• Every order must be dispatched within 2 business days, and Myer’s delivery promises cover Australian metro and regional areas⁴.
• The onboarding guide asks for a returns address and bank details without saying whether either must be Australian³.
• Myer’s earlier supplier handbook expected suppliers to follow the Australian Consumer Law when handling returns⁷.

Fees and payments

Myer’s seller page does not publish commission, a subscription, a set-up fee or a payout schedule¹. Myer sets these terms, so ask for them when you apply.

Myer requires that “all standard items must offer free standard shipping”³, and suggests “incorporating any shipping fees you need to offset in the sell price of the product”⁴. Big & Bulky items can instead carry delivery charges, set through logistic classes³.

Your bank details should match the bank statement in your onboarding documents, and Myer warns: “Any future changes that you attempt to make to these will suspend payments on your account”³.

Your Myer prices come from the same Mirakl margin rules as your other storefronts, with the fee percentage set separately for Myer.

How to apply

1. 1

   Submit your business details

   Use the apply now link on Myer’s Sell on Myer page¹.

2. 2

   Wait for Myer’s review

   Myer decides who joins and does not publish how long its review takes¹.

3. 3

   Onboard and launch

   Set up your store in Mirakl, with a returns address that customers do not see³. Myer offers “a range of API options and can accommodate custom built integrations”¹.

Your seller back office runs on Mirakl: Myer’s Supplier Toolbox has the Mirakl store login and a Marketplace (Mirakl) document set⁴.

Product data, copy and image rules

New products show on the site in about 2 business days⁴.

Each SKU needs its own “13-digit GS1 barcode”; for a 12-digit UPC, add a 0 at the front³. Other mandatory fields include Myer’s Digital Supplier Style (VPN) and Product Model Code (VGC)³. Product names must not include sizes, and products must be mapped “to the lowest ‘child’ category level to be accepted”³.

Myer takes size variants only: “Colour variants are not available”, so colour goes in a “shop by colour” attribute⁴. New brands must be requested through your account manager before Myer loads them into Mirakl⁴.

Myer’s copy guidelines ask for an Online Long Description of at least 300 characters, at least 4 bullet points, Australian spelling and no external brand links; beauty copy must avoid claims that link to anything medical⁹.

Images follow Myer’s September 2026 style guide⁵:

• JPEG only, exactly 1551 px wide by 2000 px high, up to 50MB⁵
• Pure white background (R255 G255 B255), with the product filling at least 70% of the frame⁵
• Up to 7 images, with no text or graphics on the primary image⁵
• Actual photographs only: no CAD images, drawings, mock-ups or generative AI⁵

Images that miss these standards “will be rejected”⁴. Price changes show “within 15 minutes”, and there is no Buy Box⁴.

Delivery, returns and customer service

You dispatch orders yourself, and shoppers can see that a marketplace seller sent the item¹. “All orders need to be dispatched within 2 business days”, and Myer tells customers to expect delivery in 3 to 7 business days in metro areas, or 7 to 10 in WA, NT and regional areas⁴. You can add your own preferred carrier in Mirakl, provided it gives a tracking link⁴.

Your items follow Myer’s returns policy, with some exclusions¹: most items can be returned for change of mind “within 30 days of purchase”, and November and December purchases until 31 January¹⁰.

• Standard items can be returned in a Myer store, and Myer ships them back to you “at our own cost”⁴.
• “Big & Bulky products are not eligible for change of mind returns”⁴.
• Myer’s returns page names some sellers, Samsung among them, whose items “MUST be returned directly to the seller”¹⁰.

Myer’s Customer Service Team takes customer enquiries first and raises incidents in your Mirakl store⁴.

Recent changes

• 19 November 2025: Myer announced its Mirakl partnership, expecting the move to finish in the first half of 2026⁶; the new platform launched in June⁸.
• As of November 2026, Myer’s FAQ says only simple percentage-off and dollar-off promotions are accepted, with complex promotions due “later in the year”⁴.
• 23 September 2026: Myer’s FY26 results named “Grow Marketplace offering” as an FY27 priority⁸.