Sell on Best Buy Marketplace, managed from invtri.

What Best Buy Marketplace is

Sellers run their stores, orders and customer messages through Mirakl, which Best Buy calls its store management partner⁸. At launch, Best Buy said more than 1,500 sellers had been accepted, and the Minnesota Star Tribune reported over 500 in the initial launch². Launch categories went beyond tech, from kitchen and musical instruments to seasonal décor, with Fanatics licensed sports goods “coming soon”¹.

Who can sell on Best Buy Marketplace

Best Buy vets all potential sellers before they join².

If you are based outside the US. Best Buy’s Standard Terms have a section for sellers “not a resident of or incorporated in the United States”³. Under it, you must:

• be the registered brand owner, or be authorised by the brand owner³;
• ship orders “from a United States warehousing partner or center”, as Best Buy will not store your stock³;
• act as importer of record, paying all taxes and import duties³;
• give a US return address, with returns sent to a “US Return Center”³;
• take payouts in US dollars, write product descriptions in English and offer a manufacturer’s warranty valid in the US³.

To link an existing Payoneer account for payouts, your company must be a US, China or Hong Kong legal entity; Best Buy’s payment set-up page does not say what other sellers do⁹.

Best Buy calculates, collects and remits applicable sales taxes¹⁰. Its terms bar sellers from adding sales tax unless the law expressly requires the seller, not the marketplace, to collect it and the seller has told Best Buy in writing first³. Every seller needs $1,000,000 of commercial general liability insurance per occurrence and in the aggregate, on an occurrence basis, naming Best Buy as additional insured; some categories need $2,000,000 or $5,000,000³.

Fees and payouts

Best Buy charges a platform fee of $29.99 a month, starting once you have made a sale, plus commission on the total price including shipping fees⁵. Platform fees can change on 15 days’ notice¹¹.

Payments run on a 14-day payment cycle, issued on Mondays, Wednesdays and Fridays¹². A new seller is first paid once a reserve is met, with days counted from the first accepted order: $3,000 in sales and 30 days, $2,000 and 60 days, or 90 days with the store open¹².

Your Best Buy prices come from the same Mirakl margin rules as your other storefronts, with the fee percentage set separately for Best Buy.

How to apply to Best Buy

1. 1

   Apply online

   Complete the four-step form at bestbuy.com/seller/signup: contact, business, product, and fulfilment and delivery details⁶.

2. 2

   Wait for a decision

   Best Buy publishes no approval time, and refurbished products have a separate application¹³.

3. 3

   Set up your store

   Set-up starts with creating a Mirakl account⁷, then payment set-up with Payoneer and shipping configuration⁹¹⁴.

4. 4

   Add products and offers

   Most product reviews are complete within one week¹⁵. For automated listing, Best Buy names Mirakl Connect connectors and the Mirakl API¹⁵.

Product data, pricing and restricted items

Best Buy’s Product Data Standards, dated 12 March 2025, require¹⁶:

• product names of up to 120 characters, without brand, colour or condition, which Best Buy adds itself in most categories¹⁶;
• original descriptions of up to 4,500 characters, not copied from other sites, including the manufacturer’s¹⁶;
• images of at least 500 pixels on the longest side, with a main image free of lifestyle content, logos and text¹⁶;
• no superlatives, competitor comparisons, outside links, emojis or time-limited claims¹⁶.

A GTIN is a primary attribute¹⁵, and an upgraded or modified configuration cannot use the manufacturer’s GTIN¹⁶. Your total price on Best Buy should be “at least as low as” the same product on your other sales channels⁵.

Without Best Buy’s prior written consent, you may not list items such as alcohol, counterfeits, firearms, tobacco, prescription drugs or recalled items⁵. Consumer electronics need certification by a “nationally recognized testing laboratory (NRTL)”¹⁷, and further policies cover California Proposition 65, electronics EPR, children’s products and batteries¹⁸.

Shipping, returns and seller metrics

Most orders should ship within 2 business days and arrive within 7 days, with tracking; orders not shipped within 3 business days may be cancelled⁵. Standard shipping is the minimum service for most zones, Alaska and Hawaii form one zone that you can price separately, and carriers must be “approved in Best Buy’s program”¹⁴.

Customers get Best Buy’s standard return window: 15 days for most products and 14 days for activatable devices¹⁹. Many shipped items can be returned in any Best Buy store, where Best Buy refunds the customer and ships the product back to you at your cost¹⁹⁵.

Best Buy says sellers must meet these standards to avoid suspension²⁰. Its Program Policies separately cap seller-initiated cancellations at 3%⁵.

Recent changes

• 19 August 2025: launch on BestBuy.com and the Best Buy app¹.
• 15 September 2026: commission rates updated for categories including dash cams, furniture, and lawn and garden⁴.
• 30 October 2026: Best Buy’s current return policy took effect¹⁹.