Sell on Macy’s Marketplace, managed from invtri.

What Macy’s Marketplace is

Macy’s, Inc. launched its curated digital marketplace in September 2022, powered by Mirakl, with more than 20 product categories and 400 new brands⁴. Those categories included baby and children’s apparel, beauty and wellness, electronics, gifting, home, maternity, pets, toys and video games⁴.

Mirakl’s case study, published in July 2024, says the marketplace added more than 2,000 brands and 220,000 SKUs in its first year⁶. More than 450 sellers joined through Mirakl Connect in that time⁶. Macy’s also used it to test more than 20 new categories, such as small kitchen appliances, without holding stock⁶.

The seller site quotes 2023 figures for Macy’s, Inc.: $23.1B in annual net sales, 2.1B demand visits to macys.com and 29.2M Star Rewards member accounts⁵. Brands named on the site include Bose, Dyson, L’Occitane, PlayStation, Samsung and Steve Madden⁵.

Who can sell on Macy’s Marketplace

Macy’s says it carefully selects sellers “that align with the brand, experience and quality our customers expect”¹.

BHETA, a UK trade body relaying the UK government programme, calls the marketplace “selective and by invitation only” and lists these non-negotiable requirements²:

• a US business tax ID
• US-based warehouse fulfilment
• a US-based business address
• GS1-certified UPCs
• shipping within 48 business hours²

If you are based outside the US. The UK government has promoted a route for British brands, but BHETA lists the same US requirements for them²:

• UKFT reported in September 2025 that the Department for Business and Trade’s Digital Commerce Team was partnering with Macy’s³.
• Macy’s was looking for UK brands in home, fashion, beauty, lifestyle and more³.
• UKFT also announced a free webinar on 15 October 2025 to outline the steps for entering the US e-commerce market through Macy’s Marketplace³.
• BHETA says the government’s Digital Exporting Programme has launched a partnership with Macy’s².
• BHETA directs UK brands to the programme at [email protected] and to its Marketplace Partnerships Guide².

Fees and advertising

Commission, any monthly or set-up fee and the payout schedule are set by Macy’s and not published. BHETA’s notice gives no fees either². Get Macy’s full terms in writing before you accept an invitation.

Marketplace sellers can use sponsored product ads, according to the seller site⁵.

Your Macy’s prices come from the same Mirakl margin rules as your other storefronts, with the fee percentage set separately for Macy’s.

How to apply

Start with the questionnaire on the Macy’s Marketplace seller site⁵. As of 8 November 2026, its confirmation message says “We’ll be in touch as soon as our application process is in place”⁵. The next move is Macy’s.

UK brands can also contact the government’s Digital Exporting Programme, as BHETA advises².

According to Mirakl’s July 2024 case study, Macy’s recruits and onboards sellers through Mirakl Connect⁶. It takes catalogues by EDI, CSV or API through a Mirakl catalogue tool⁶.

Product data

Products need GS1-certified UPCs². Mirakl’s 2024 case study says Macy’s uses AI-powered mapping of categories and attributes to check that products meet its data and content standards⁶.

Shipping, returns and Star Rewards

You fulfil orders from a US-based warehouse and ship within 48 business hours, according to BHETA’s list².

At launch in September 2022, Macy’s promised customers easy returns on marketplace purchases and said a badge would mark items shipped by third-party sellers⁴. Macy’s also says marketplace items are included in its Star Rewards loyalty programme¹.

Macy’s sets the return window and who pays return postage, so check both when you are invited.

Recent changes

In September 2025, UKFT announced the government partnership with Macy’s and a webinar for UK brands on 15 October 2025³. In December 2025, Glossy reported beauty brands Sigma Beauty and Prai Beauty selling on both Macy’s and Ulta Beauty’s marketplaces through Mirakl Connect⁷.