At a glance
| Where it sells | Nordstrom.com1, in the US luxury market2 |
|---|---|
| Currency | US dollars (USD) |
| Main categories | Fashion, beauty, home, baby, kids and lifestyle, the targets named for British brands in March 20262 |
| Who can sell | Brands Nordstrom invites, chosen by its digital team with its merchants21 |
| Fees | Set by Nordstrom |
| How to join | By invitation2; one US brand went live in 15 to 20 days4 |
What Nordstrom Marketplace is
Nordstrom launched the marketplace on Nordstrom.com in April 2024 with a gradual roll-out15. It described an “unowned inventory model” and said it did not aim to be “the everything store”1. Launch partners included Mulberry, Cynthia Rowley, Natori, Tracksmith and Derek Lam 10 Crosby1.
At the 2025 Mirakl Summit in New York, Nordstrom’s Senior Director of Marketplace discussed its Mirakl-powered marketplace3. Growth areas named there were holidays, gifting, kids and new price bands3.
Mirakl reports that one brand, Sitano, made $125k in GMV in its first six months on Nordstrom, 22% of its gross sales4.
Who can sell on Nordstrom Marketplace
Nordstrom’s digital team selects brand partners together with its merchants1. Retail Dive quoted Nordstrom in April 2024: brands are chosen so the marketplace “drives the relevance and inspiration that Nordstrom customers expect from us”5.
UKFT and the British Beauty Council both call it an “invitation-only platform”26. The Council says it is for British brands “that can meet Nordstrom’s standards”6. Nordstrom describes its marketplace KPIs as quality-first3.
Nordstrom sets its own seller requirements. When Nordstrom invites you, ask whether you need a US company, US tax forms, a US bank account or a US returns address.
If you are based outside the US. The UK government has promoted the marketplace to British brands:
Fees
Commission and any other seller fees are set by Nordstrom; ask about them when you are invited.
Your Nordstrom prices come from the same Mirakl margin rules as your other storefronts, with the fee percentage set separately for Nordstrom.
How to join
Brands join by invitation2.
In a case study dated 21 August 2026, Mirakl says US brand Sitano went live on Nordstrom in 15 to 20 days4.
Confirm your own approval and onboarding timescale with Nordstrom.
Returns and customer service
At launch in April 2024, Nordstrom said marketplace shoppers would keep its loyalty benefits, customer care, styling, alterations and fast and easy returns1. In 2025 it described a marketplace model with immediate refunds and day-one in-store returns3.
The return window, who pays return shipping and how in-store returns reach you are for Nordstrom to confirm, so agree them before your first order ships.
Recent changes
- March 2025: UK womenswear brand Ro&Zo announced its launch on Nordstrom’s marketplace, through a third-party partner7.
- 3 September 2025: Mirakl published Nordstrom’s 2025 Mirakl Summit talk on building a customer-first marketplace3.
- 19 March 2026: Department for Business and Trade webinar on Nordstrom Marketplace for British brands2.
- 21 August 2026: Mirakl published the Sitano case study on onboarding in under three weeks4.
Connect Nordstrom to invtri
Get approved by Nordstrom
Apply through the seller route described above. Nordstrom decides on approval and sets its own fees.
Create your shop API key
Once approved, open your seller back office and generate your shop API key. invtri works with your own key, so your account and your sales stay yours.
Add the storefront in invtri
Pick Nordstrom from invtri’s Mirakl list if it’s listed, or choose Other Mirakl marketplace. Paste the marketplace’s API address and your shop API key, set your fee percentage for Nordstrom and test the connection.
List, import and sync
invtri lists your offers by EAN against the Nordstrom catalogue and imports the offers you already have live. Orders arrive every 15 minutes to accept or refuse, with optional auto-accept when your stock covers the whole order; stock and prices update on your schedule, and tracking goes back to Nordstrom.
Mirakl marketplaces is a premium channel: one add-on covers every approved Mirakl storefront, with nothing counted per storefront. invtri is a pay-once licence plus monthly hosting, with no per-order fees. All Mirakl marketplaces · Find your shop API key · Pricing
Questions sellers ask
Can I apply to Nordstrom Marketplace?
Only if Nordstrom invites you: UKFT and the British Beauty Council describe it as an invitation-only platform26. Nordstrom’s digital team and merchants choose the brand partners1.
Is there a route for British brands?
The Department for Business and Trade promoted Nordstrom Marketplace to British brands with a webinar on 19 March 20262. Mulberry was among the launch partners1.
What does Nordstrom charge sellers?
Nordstrom sets its own fees; ask about them when you’re invited.
Can shoppers return marketplace items to a Nordstrom store?
Nordstrom described day-one in-store returns and immediate refunds as part of its marketplace model in 20253. Ask Nordstrom how those returns are passed back to you.
How long does onboarding take?
Mirakl reports that one US brand went live in 15 to 20 days4. Confirm your own timescale with Nordstrom.
Which categories is Nordstrom looking for?
The March 2026 webinar targeted fashion, beauty, home, baby, kids and lifestyle brands2. In 2025 Nordstrom named holidays, gifting, kids and new price bands as growth areas3.
Does Nordstrom Marketplace run on Mirakl?
Yes. Nordstrom discussed its Mirakl-powered marketplace at the 2025 Mirakl Summit in New York3.
Sources
Facts checked on 8 November 2026 from the sources below. Marketplaces change their rules and fees, so check the marketplace’s own seller pages before you apply.
- Nordstrom expands customer selection through launch of digital marketplaceNordstrom, April 2024
- Unlocking the US luxury market with Nordstrom Marketplace webinar on 19 MarchUKFT, 9 March 2026
- How Nordstrom is building a customer-first marketplace with MiraklMirakl, 3 September 2025
- How Sitano went live on Nordstrom in under 3 weeksMirakl, 21 August 2026
- Nordstrom debuts online marketplaceRetail Dive, 30 April 2024
- Unlocking the US luxury market with Nordstrom Marketplace (event page)British Beauty Council, accessed 8 November 2026
- Ro&Zo to launch on Nordstrom in the USRetail Times, 14 March 2025