Sell on Lowe’s Marketplace, managed from invtri.

What Lowe’s Marketplace is

Chain Store Age described Lowe’s Marketplace as the first digital product marketplace in the US home-improvement industry⁴. Marketplace products sit among Lowe’s own range on Lowes.com, labelled “sold and shipped by a third-party seller”².

In May 2025, Lowe’s described the range as “thousands of items”⁴. It covers indoor and outdoor furniture, kitchen and bath, home décor, and power and hand tools, at price points from value to premium, with plans to add new home categories³. MyLowe’s Rewards members earn points on marketplace purchases⁵.

Who can sell on Lowe’s Marketplace

Lowe’s is clear that the marketplace is not open to everyone: “Since Lowe’s Marketplace is focused on home improvement, we’ll carefully select sellers”². Approval is handled by Lowe’s business development¹.

Sellers range from small businesses to national brands, including existing Lowe’s suppliers, and Lowe’s monitors seller performance and product ratings³. An existing Lowe’s vendor can take part if “selected to participate” and if its chosen products “aren’t duplicative with our existing assortment”².

Fees and payouts

Lowe’s does not publish its commission, any subscription or set-up fee, or its payout schedule; it sets them, so check them when you apply. Its seller documentation asks you to make sure your payout account is “connected and verified”, and links to a Lowe’s Marketplace Tax Policy and a state-by-state marketplace facilitator guide¹.

Promotions are opt-in. Lowe’s says marketplace sellers “will be excluded from promotions” unless they contact their account manager².

Your Lowe’s prices come from the same Mirakl margin rules as your other storefronts, with the fee percentage set separately for Lowe’s.

How to apply to Lowe’s Marketplace

1. 1

   Submit an application

   Use the application form linked from the Lowe’s Marketplace page². Your products must “fall within the available categories”².

2. 2

   Wait for an invitation

   “Once approved, we’ll send you an invitation to join,” Lowe’s says². Lowe’s does not say how long approval takes.

3. 3

   Review the agreement and add products

   Review the marketplace agreement and upload your product information². Your welcome email links to the seller portal, where offers can be uploaded by hand, with Excel templates or through the Mirakl API¹.

4. 4

   Pass the final review

   Lowe’s carries out a final review before your products go live².

Product data rules

Lowe’s seller documentation sets these rules¹:

• Every product needs a valid, globally unique GTIN (UPC or EAN); barcodes of 8, 12, 13 and 14 digits are accepted¹.
• The model number must be unique to the product and barcode, and cannot be edited once the product is created¹.
• The brand must come from the “Lowe’s Master Brand List”¹.
• At least 3 high-quality images, on a white background, product only, with no promotional overlays¹.
• No filler phrases such as “NEW” or “Top Seller”, no all-capitals descriptions, and bullets of up to 254 characters¹.
• All required attributes must be included, and reusing a SKU for a different item causes a conflict¹.

If an item carries a Prop 65 warning, that attribute is required before it can be sold on Lowes.com¹. Prohibited or restricted products must not be listed; the documentation points to Lowe’s Prop 65 and PFAS guidance¹.

Delivery, stock and returns

ChannelX reported in May 2025 that every marketplace product was available for home delivery³. Keep your stock figures current: Lowe’s says orders may be cancelled or penalised if your quantity is out of date¹.

In your seller set-up you enter your own return window and any restocking fee¹. Customers can return marketplace items “to any of our more than 1,700 store locations nationwide”, Lowe’s says².

Recent changes

• December 2024: Lowe’s Marketplace launched³.
• May 2025: Lowe’s announced an expanded marketplace assortment⁴.
• 21 May 2025: Lowe’s and Mirakl announced a partnership to scale the marketplace⁵.