Sell on Auchan Marketplace, managed from invtri.

What Auchan Marketplace is

Auchan E-Commerce France hosts the marketplace and acts as an intermediary, so the contract of sale is between you and the buyer¹. Auchan calls its sellers “Vendeurs Partenaires” (partner sellers), and they prepare and ship their own products⁴.

Auchan’s seller page describes auchan.fr as one of France’s 20 most-visited websites, with more than 23 million visits a month, and cites more than 700 stores in France². On a page updated on 9 July 2026, Auchan gives 28,132,130 average monthly active users for January to June 2026¹. That figure covers the whole auchan.fr site and Auchan France app, not the marketplace alone¹.

ChannelX reported in September 2015 that Auchan would open a marketplace with Mirakl later that year⁵. In December 2016, Pierre-Alain Baly, then Auchan’s head of partnerships, told Journal du Net that Auchan chose Mirakl as the easiest platform for sellers, used directly or through a feed aggregator⁶.

Who can sell on Auchan Marketplace

Auchan’s page on how the marketplace works says sellers must be businesses that are legal entities (“des professionnels, personnes morales”)¹. Auchan chooses them for the relevance and quality of their products and services¹. Its seller page adds four conditions²:

• You are a European professional.
• Your customer service is responsive and of good quality.
• You can manage customer orders efficiently.
• You share Auchan’s values and offer quality products in line with its range.

The same page cites Auchan’s “Service client de l’année 2025” (customer service of the year) award, from a BVA-Viséo study². Buyers must contact you first about an order and give you one working day to reply before Auchan steps in¹.

If you are based outside France. Auchan’s wording leaves some questions open:

• Auchan’s seller page is silent on whether a UK company counts as a European professional².
• The application asks for your registered office’s country, an intra-EU VAT number and a SIRET number, a French business identifier, without saying what to enter if you have no SIRET².
• The 2023 buyer terms provide for delivery to mainland France only³.
• If a product’s manufacturer is outside the EU, the General Product Safety Regulation requires an EU-based responsible person, named with contact details on the offer⁷.

Fees and payments

Selling on the marketplace is paid for, and the amount is set in the Conditions Générales d’Adhésion (accession terms) that each seller signs; Auchan’s page gives no rate¹. Auchan states that this fee does not influence where sellers’ offers rank¹.

Visibility is handled separately. For an extra fee, an option puts your offers in the Auchan catalogue, where they are marked “Vu en catalogue” (seen in the catalogue), while taking part in Auchan’s promotional events is free¹.

Auchan E-Commerce France collects customer payments for you, as an agent of HiPay, a payment institution authorised under French law¹. Ask Auchan for its payout schedule when you apply.

Your Auchan prices come from the same Mirakl margin rules as your other storefronts, with the fee percentage set separately for Auchan.

How to apply

1. 1

   Prepare your company details

   Have your company name, SIRET number, intra-EU VAT number, full registered office address and the country it is in².

2. 2

   Add a contact and your range

   Give a contact name, phone number and email address, the categories you offer and a link to your website².

3. 3

   List your other marketplaces

   Name the marketplaces you already sell on, with links to your shops there².

4. 4

   Send your request

   Send it as the Devenir vendeur Marketplace page directs; Auchan then selects its partner sellers²¹.

5. 5

   Sign the accession terms

   Selected sellers sign the Conditions Générales d’Adhésion and provide official documents proving their identity and status¹. Your fee is set in those terms¹.

What you can list

The marketplace is there to complement Auchan’s own range¹. As a rule you cannot list a product that Auchan sells itself, though you may offer it while Auchan is out of stock¹.

Every product must meet the rules that apply to it, including safety rules, and counterfeits are not allowed¹. Auchan can suspend or remove an offer that does not comply¹.

Delivery, orders and returns

The marketplace buyer terms, last updated in October 2023, say that you or your carrier deliver the order³. The delivery options they list include³:

• standard or express home delivery
• delivery by appointment for parcels over 30 kg
• collection from a relay point

Under the same terms, the buyer is charged only once you accept the order³. If an item has not arrived five days after its estimated delivery date, Auchan steps in¹.

Returns come back to you, not to Auchan³. Buyers have 14 clear days from receipt to withdraw and pay the direct cost of sending items back, and you refund them within 14 days³. You may offer a longer period³.

Auchan’s marketplace information page also shows the site’s general “30 jours pour changer d’avis” (30 days to change your mind) line, so confirm with Auchan which period applies to your orders⁴.