Sell on the SHOP APOTHEKE and Redcare marketplace, managed from invtri.

What the SHOP APOTHEKE and Redcare marketplace is

Redcare Pharmacy N.V., formerly Shop Apotheke Europe N.V., trades in seven countries: Germany, Austria, France, Belgium, Italy, the Netherlands and Switzerland¹. Its company page lists 15.2 million active customers, 155 million website visits in the third quarter of 2026 and more than 250,000 products⁶.

The partner programme covers shop-apotheke.com, shop-apotheke.at, redcare.it and farmaline.be². Mirakl announced the marketplace on 20 December 2021, when it opened in Germany with about 20,000 products and more than 30 partner sellers⁷.

Partners can also buy retail media, such as sponsored product ads (“Rerank”) and banners².

Who can sell

The German, Belgian and Italian forms all state that only companies registered in the EU are admitted at present³⁵⁴. Farmaline’s page adds that partners have an EU legal form and a VAT number, and sell directly to end customers².

It is a closed programme that vets both partners and their ranges². The German form asks for³:

• Manufacturer, retailer or both
• Annual revenue in euros, and the share you expect from the listed products
• Number of SKUs
• Shop system and middleware partner (both required)

You must follow the law throughout the contract, including packaging-registration and labelling rules². Aim to answer customers within 48 hours on working days². Keep stock accurate too, as rejected orders count against your service levels and can get the account blocked².

Medicines. No partner page says marketplace sellers may offer over-the-counter or prescription medicines, and the German form has no medicines category³. The Italian form does list “Negozio di Medicinali” (medicines shop), so ask Redcare before planning a medicine range⁴.

If you are based outside Germany:

• Companies registered in another EU country can apply; companies registered outside the EU, including the UK and the US, cannot at present³.
• Customer service is written and in the local language: German for Germany and Austria, Italian for Italy, French and Dutch for Belgium².
• Product content for Belgium must be in both Dutch and French³.
• Since 12 August 2026, a company with no branch in Germany that sells packaged goods directly to customers there must appoint an authorised representative for its German packaging duties, and still registers in the LUCID packaging register itself⁸.

Fees, commission and payouts

The fees below come from Farmaline’s Belgian partner page². The German partner form shows no fees, so confirm them for your markets when you apply³.

The monthly fee runs from the start of onboarding, however many products are live, and is settled against your sales balance or by direct debit². The standard commission can be adjusted by industry, category or range².

As commission applies to VAT-inclusive prices plus shipping², reflect that in your Redcare fee percentage in invtri. Payouts come three times a month through the payment service provider, with no extra payment fees².

Your Redcare prices come from the same Mirakl margin rules as your other storefronts, with the fee percentage set separately for Redcare.

How to apply

1. 1

   Choose your form

   Apply on the German, Italian or Belgian form; the German and Belgian forms offer Germany, Austria, Italy and Belgium as markets³⁴⁵.

2. 2

   Describe your business

   Give the revenue, SKU and system details the form asks for, and choose your categories³.

3. 3

   Wait for the check

   “Jede Bewerbung wird von uns sorgfältig geprüft” (every application is carefully checked) before activation³. The form gives no time frame.

4. 4

   Sign the partner contract

   Once approved, you sign the marketplace partner contract, which includes the payment provider’s terms².

5. 5

   Work through the back end

   You get the Mirakl back end and a partner portal with a ticket system². All communication runs through the back end, and emails are not processed².

Product data rules

Products and bundles must be new, with a registered EAN, CNK, GTIN or ISBN². The partner page also requires²:

• Mandatory attributes: product name, main image, quantity and unit, long description, product ID or SKU, EAN, CNK or ISBN, and brand.
• Titles of brand and product name only, up to 100 characters, with no HTML².
• A square main image on white, at least 450 x 450 px, as JPG, PNG or a URL².
• No phone numbers, email addresses, websites, emojis or promotional content, and only simple HTML in long descriptions.

Shipping and returns

Redcare offers no fulfilment service, so you ship every order yourself under these rules²:

• No letterbox post, and a tracking number on every parcel.
• Neutral packaging for sensitive products, with no discount codes or webshop marketing inside.
• Your own shipping and return costs, set per country.
• Saturdays and Sundays set as closing days, which the page presents as two extra days to process and ship.
• Customer invoices sent through the Mirakl API, uploaded manually, or put in the parcel marked as already paid.

For returns, either include a return label or let customers request a return in “Mijn bestellingen” (my orders)². You then contact them through the back end².

Recent changes

• 4 March 2026: presenting the 2025 results, CFO Hendrik Krampe said “we will grow high margin business lines such as marketplace and retail media”¹.
• 5 November 2026: Redcare announced “Over 15 million active customers”⁹.
• The partner programme now covers Italy and Belgium as well as Germany and Austria; no opening dates are given².