Sell on La Redoute Marketplace, managed from invtri.

What La Redoute Marketplace is

The marketplace makes up 33% of La Redoute’s total business volume in France, and a sale is made every 8 seconds⁴. Mirakl reported these figures in June 2026, along with more than 500 sellers described as exclusively French and European⁴.

La Redoute opened its marketplace in 2010 and announced its move to Mirakl’s platform in April 2021¹⁵. It averages 28 million visits a month worldwide and belongs to the Galeries Lafayette Group⁴.

Under its terms, La Redoute is an intermediary: “LA REDOUTE ne peut être considérée comme le vendeur” (La Redoute cannot be considered the seller)². It collects each payment on your behalf, as your payment agent².

Who can sell on La Redoute Marketplace

Only professional sellers can join². La Redoute weighs these criteria, which do not all have to be met²³:

• your location: “localisation géographique des Vendeurs (Europe)”
• how your products fit La Redoute’s catalogue, and what they are
• your stock availability
• your delivery quality, including carrier choice and packaging
• your customer relations, including response times

Its seller page asks brands to share La Redoute’s values, take particular care over customer service and fit its lifestyle positioning¹.

You apply as a “Marque en direct” (direct brand) or a “Revendeurs Multi Marques” (multi-brand reseller), and state whether you are authorised to sell the products on La Redoute¹. Mirakl reported in June 2026 that 90% of partnerships are made directly with brands⁴.

If you are based outside France. Location in Europe is one of the criteria², and these points apply:

• The form’s company-country list includes the EU states, the United Kingdom, Switzerland, Norway, Iceland, Liechtenstein and Monaco; it does not say whether UK companies are accepted¹.
• You must deliver in France within the lead times you announce³.
• Customer service must be “en langue française” (in French)².
• You bear any customs and import costs on the orders you ship².
• If you ship to La Redoute customers from outside the EU, parcels worth up to €150 have carried a flat €3 customs duty per type of item since 1 July 2026, unless the goods benefit from preferential trade agreements or Customs Union measures⁶.
• Since 1 November 2026, such sales have also carried a €2 Union handling fee per item, whatever the parcel’s value⁷⁸.
• Since 10 July 2026, a seller subject to French extended producer responsibility (EPR) rules but not established in France must appoint an EPR representative in France, unless a platform established in France ensures EPR compliance for its products⁹.

Fees and advertising

La Redoute’s buyer terms say sellers pay a fee “fixée dans le contrat de services” (set in the services contract)². The rates are not published, so ask for them during selection.

That fee “n’a aucune incidence sur le classement des offres des vendeurs” (has no effect on how sellers’ offers rank)³. Paid visibility is separate: sponsored products run through Mirakl Ads, with self-serve campaigns for sellers⁴. Sponsored offers are labelled “sponsorisé”, and payment influences their ranking³.

Your La Redoute prices come from the same Mirakl margin rules as your other storefronts, with the fee percentage set separately for La Redoute.

How to apply

1. 1

   Open the seller form

   On La Redoute’s seller page, click “Créer votre compte vendeur”¹.

2. 2

   Describe your company and products

   In VOTRE SOCIETE and VOS MARQUES ET VOS PRODUITS, give your company and contact details, seller profile and main market¹. Say whether you have EAN or GTIN codes, and confirm your authorisation to sell.

3. 3

   Set out your delivery terms

   In VOTRE PROJET DE DISTRIBUTION MARKETPLACE and VOS CONDITIONS DE TRANSPORT, give your connection mode, delivery time, shipping fee and carrier¹. Add your shipping and returns warehouse countries, and choose free or customer-paid returns.

4. 4

   Submit and wait

   Click “VALIDER LE FORMULAIRE”; La Redoute says its team will process your details “incessamment sous peu” (very shortly)¹.

Product rules and ranking

La Redoute’s ranking page describes marketplace products as “exclusivement neufs ou reconditionnés à neuf” (new, or refurbished to as-new, only)³. Its June 2026 buyer terms also allow second-life and refurbished products, with grades for each². Each product sheet must show²:

• the item’s essential characteristics
• whether it is new, second-life or refurbished, with its grade
• how long spare parts will be available, and any commercial warranty
• a repairability score out of ten for smartphones, laptops, TVs, washing machines, dishwashers, lawnmowers and vacuums

Sellers of electrical equipment, furniture, toys, sports and leisure goods, DIY and garden products, batteries, lamps or single-use gas cartridges must take back used products of the same type free of charge, or have them taken back². Triman logo and repairability-index display rules apply too².

By default, offers rank by a sales algorithm covering the last 14 days, plus availability³. When several sellers share a product page, La Redoute’s own offer comes first, then sellers by ascending price including delivery³.

Orders, delivery and returns

Confirm each order within “vingt-quatre (24) heures” of La Redoute passing it on; refusing one is “un cas exceptionnel” (an exceptional case)². You ship to the customer at your own risk².

Under the June 2026 buyer terms, returns work like this²:

• Customers have 14 days from receipt to withdraw, or longer if you allow it².
• Returns go only to your address: “L’Acheteur ne devra en aucun cas retourner le Produit à LA REDOUTE”.
• The customer pays return shipping unless you say otherwise; for items over 30 kg, your own conditions set the cost².
• You acknowledge a withdrawal “sans délai” (without delay) through La Redoute’s messaging.
• At your request, La Redoute refunds the customer within 14 days of the withdrawal².

If a claim stays unresolved, La Redoute may step in “en tant que tiers de confiance” (as a trusted third party), and customers can use the FEVAD e-commerce mediator².

Recent changes

• 3 June 2026: La Redoute updated its buyer terms, which cover second-life and refurbished grades, take-back duties and repairability².
• 15 June 2026: Mirakl announced La Redoute’s integration of Mirakl Ads for sponsored products, with self-serve tools for marketplace sellers⁴.
• Mirakl reported that Sponsored Products revenue in late 2025 was 184% above late 2024⁴.