Sell on the Brico and Praxis marketplace, managed from invtri.

What the Brico and Praxis marketplace is

Maxeda DIY Group describes itself as the largest DIY chain in the Benelux¹. It runs Brico and BricoPlanit in Belgium and Luxembourg, and Praxis in the Netherlands¹.

Maxeda launched the marketplace in February 2023, built into the Brico.be and Praxis.nl websites and apps¹. Mirakl’s launch announcement of 2 February 2023 describes one Mirakl-powered marketplace across both, with Brico.be also selling BricoPlanit products². At launch it had more than 10,000 marketplace products beside about 90,000 of Maxeda’s own, and aimed eventually to offer more than a million².

Brico’s seller page now cites “quelque 130 millions de clients uniques en ligne par an” (some 130 million unique online customers a year)¹. It also lists more than 6 million loyal customers, 99% brand awareness, more than 150 stores and more than 200,000 products online¹.

Mirakl’s 2023 announcement says marketplace items are labelled “sold and delivered by” the seller². Brico’s partner terms were last modified on 10 January 2022³. They say Brico Belgium S.A. operates the marketplace on brico.be but is not a party to the sale, so the contract is between you and the customer³.

Who can sell

Maxeda takes an “approche sélective et personnelle” (selective, personal approach)¹. Mirakl’s 2023 announcement said sellers are “extensively checked” before they get access². The seller page lists these requirements¹:

• You are a professional supplier of DIY, gardening or related ranges.
• You have prior experience of selling on marketplace platforms.
• You take full responsibility for order management, customer service and product information.
• You provide product content in French, Dutch and Flemish.
• You follow Maxeda’s quality and CSR policies.
• Production in higher-risk countries is proven by a third party (BSCI), with a declaration.
• Wood products, including packaging, are FSC or PEFC certified.

Brico’s 2022 partner terms add that you may offer only products bought from the original manufacturers and their wholesalers³. They also say the online shop, as a BeCommerce member, is bound by the BeCommerce code of conduct³.

If you are based outside the Benelux:

• The seller page does not say whether sellers based outside Belgium, Luxembourg and the Netherlands are accepted, so ask Maxeda first.
• Your products must comply with the law of each country where they are sold¹.

Fees and payments

Brico’s seller page promises “commissions compétitives” (competitive commissions) but publishes no rates¹. Maxeda sets the commission and any other charges, so ask for them before you commit.

Under the 2022 partner terms, consumers can pay only Brico, which is authorised to collect the amounts owed to you³.

Your Brico and Praxis prices come from the same Mirakl margin rules as your other storefronts, with the fee percentage set separately for Brico and Praxis.

How to apply

1. 1

   Check your range fits

   Read Brico’s seller page: products must fit Maxeda’s DIY and gardening categories¹.

2. 2

   Gather your evidence

   Have BSCI proof ready for any production in higher-risk countries, and FSC or PEFC certification for wood and wood packaging¹.

3. 3

   Register

   Follow the “S’inscrire ici” (register here) link on the seller page to the registration form¹.

4. 4

   Pass Maxeda’s checks

   Maxeda takes a selective, personal approach¹. The page gives no timescale.

Delivery and returns on brico.be

These rules come from Brico’s partner terms, last modified on 10 January 2022³. For orders on praxis.nl, check Praxis’s own terms.

• Deliver within 30 days at the latest, unless a longer period was agreed³.
• The goods stay at your risk until delivery, and your offer must show any delivery fees³.
• Customers can return items within 30 days of receipt, or 90 days if they belong to Brico’s loyalty programme³.
• Customers pay return shipping when they withdraw, but you pay the return costs of a substitute you send for an unavailable item³.
• Brico refunds the customer within 14 days of you being informed, by the original payment method³.
• Complaints go to you, and you must deal with them within 14 days³.