Which retailer marketplaces accept sellers from other countries? UK, Europe, the US and Australia.

At a glance

What each marketplace’s own pages, terms and results, or trade reports, say about sellers based outside its home market. “Not stated” means its seller pages say nothing either way.

UK marketplaces

B&Q has opened its UK marketplace to sellers based in six EU countries¹. ChannelX reported in November 2025 that German sellers could now join those from Ireland, Italy, Poland, the Netherlands and Spain¹. Kingfisher’s September 2026 results counted more than 80 cross-border vendors on B&Q’s marketplace³⁴. In a March 2024 interview, B&Q’s head of marketplace said bringing in international sellers was “complex because we need to look at cross border shipping and the tax implications”³⁵.

Argos’s Trusted Sellers terms do not require sellers to be UK-based, though delivery is to UK addresses only⁴. When recruitment opened in February 2026, Argos addressed its early-access call to “a marketplace seller in the UK”, and ChannelX wrote that sellers would have to be invited or “apply for an invite”³⁶.

The others set UK conditions or none. Mountain Warehouse wants a UK company, VAT registration in the UK and stock kept there⁹. Debenhams’ seller page has you connect a UK bank account for payouts². The Range asked applicants for a UK company registration number in July 2024⁷, before it moved to Mirakl in 2026⁸, so check the current rule when you apply. Tesco’s and Superdrug’s seller pages state no rule on where sellers are based³⁵, and Superdrug’s 2022 terms require delivery to UK addresses⁶.

France

French marketplaces look mainly to Europe, and some ask for French business registration. Among its conditions, Leroy Merlin lists “Vous êtes inscrit au Registre du Commerce et des Sociétés”, meaning entry on France’s trade and companies register¹⁰. Yet its form offers the United Kingdom, Switzerland, South Africa and “Autre” (other) as head-office countries alongside the EU states¹⁰. Ask Leroy Merlin whether it accepts a company registered elsewhere.

Auchan wants European professionals and asks applicants for a SIRET number, the French business identifier, and an intra-EU VAT number¹³. Its page does not say whether a UK company counts as European¹³. Castorama chooses only professional sellers “basés et qui expédient depuis la France et l’Union Européenne”, that is, based in and dispatching from France and the EU¹⁴.

La Redoute weighs “localisation géographique des Vendeurs (Europe)” among its selection criteria¹¹. In June 2026 Mirakl described its more than 500 sellers as exclusively French and European³⁷. The application form lists the UK, Switzerland, Norway, Iceland, Liechtenstein and Monaco alongside the EU states¹². Customer service must be in French, and sellers bear any customs and import costs¹¹.

Kiabi’s 2026 platform terms set no location rule but require a VAT number and a trade-register entry¹⁶, and Kiabi plans to add sellers progressively as it rolls the marketplace out to Spain and Italy¹⁵. Maisons du Monde recruited local, committed or “Made in” brands when it opened in Spain, Italy and Germany in 2022 and 2023¹⁷¹⁸¹⁹. For French tax, EPR and language rules, see selling on French marketplaces.

Spain and Portugal

Worten’s seller terms spell out the cross-border position. Sellers must be tax-registered “in the country in which they are established or in another jurisdiction from which they send their products”, and those based outside the EU must also prove EU VAT registration²¹. On imports worth up to €150, Worten can be the taxable party and will pass you its IOSS number²¹. Non-resident sellers may have withholding tax applied to Worten’s fees²¹. Worten ended online sales to mainland Spain on 31 July 2026, and Portugal is unaffected²⁰.

PcComponentes asks for billing details that match your company’s tax registration, including the country that issued your tax number³⁸. Its VAT guide works through a German seller with stock in Berlin, and says the marketplace does not act as deemed supplier, which leaves VAT invoicing and payment to you²³. The guide does not cover sellers based outside the EU²³.

Germany and the Benelux

MediaMarkt’s seller site wants your legal entity, VAT ID and bank account to be in the EU²⁴. It also requires LUCID packaging registration with a dual-system contract, and returns handled from an EU warehouse²⁴. A UK or US business needs an EU set-up to meet those conditions. MediaMarkt also opened a Swiss marketplace in January 2026³⁹.

Redcare’s German partner form admits only companies registered in the EU at present²⁵. Maxeda’s seller page for Brico and Praxis does not say where sellers must be based²⁶. It asks for content in French, Dutch and Flemish, earlier marketplace experience, and products that comply with the law of each country of sale²⁶. Germany’s packaging and electricals rules are in our guide to selling on German marketplaces.

United States

Best Buy’s published Standard Terms give sellers “not a resident of or incorporated in the United States” a section of their own²⁷. Its conditions include brand ownership or the owner’s authorisation, shipping from a US warehouse, acting as importer of record and a return address in the US²⁷.

Lowe’s FAQ answers “No” to sellers shipping internationally²⁸. Ulta Beauty requires a business registered in the US, with an EIN, and says “W-8 forms are not accepted”²⁹. Macy’s and Nordstrom choose brands by invitation³⁰³¹, and UK government webinars have promoted both to British brands⁴⁰³¹. Our guide to selling on US retailer marketplaces covers each in detail.

Australia

Myer calls itself “a highly curated Marketplace” that selects sellers aligned to its brand and strategy, and its seller pages do not say whether it accepts sellers based outside Australia³². Its rules assume Australian delivery: orders must be dispatched within 2 business days, and metro customers are told to expect delivery in 3 to 7 business days⁴¹.

Bunnings takes sellers through five steps: application, range agreement, a signed agreement, onboarding and launch³³. Its seller page does not say where sellers must be based³³.

Rules for UK and US sellers on EU marketplaces

• Each product needs an economic operator established in the EU before it is placed on the EU market⁴².
• Online offers must give the manufacturer’s details and, for a manufacturer outside the EU, the name and postal and electronic addresses of its EU responsible person⁴².
• On consignments worth €150 or less shipped from outside the EU and sold to consumers through a marketplace, the marketplace is the deemed supplier for VAT under the Import One Stop Shop⁴³.
• Since 1 July 2026, those parcels have carried a flat €3 customs duty per item category, with some exclusions, including goods benefiting from preferential trade agreements or Customs Union measures⁴⁴.
• Since 1 November 2026, a €2 Union handling fee per item has applied to distance sales of imported goods, whatever the parcel’s value⁴⁵⁴⁶.
• On sales to consumers from stock already in the EU, the marketplace is also the deemed supplier when you are established outside the EU⁴³.

France and Germany add duties of their own. Since 10 July 2026, a seller not established in France that is subject to EPR there must appoint a French representative⁴⁷. Since 12 August 2026, sellers based abroad that sell packaged goods directly to end users in Germany must appoint an authorised representative⁴⁸. Our guide to EU rules for marketplace sellers has the detail.

Rules for EU sellers selling into another EU country

• If you are established in one EU country only and your cross-border sales to consumers stay at or below €10,000, excluding VAT, in the current and previous calendar year, your home-country VAT applies⁴³.
• Above that threshold, you charge the VAT of the customer’s country and can declare it in quarterly returns under the Union One Stop Shop⁴³.
• The deemed-supplier rule for goods inside the EU covers sellers established outside the EU, so as an EU seller you remain the supplier for VAT⁴³.
• France’s EPR representative rule covers any seller not established in France that is subject to EPR there, unless a platform established in France already meets those duties for the products⁴⁷.
• Germany’s packaging representative rule covers sellers based abroad, who must still register in LUCID themselves; platforms must not list packaged products without proof of that registration⁴⁸⁴⁹.

Our guides to French and German marketplaces go into the detail.

Rules for EU and US sellers on UK marketplaces

• Any business based outside the UK that supplies goods there must register for UK VAT, however small its turnover, according to GOV.UK guidance updated in October 2024⁵⁰.
• It can apply for exemption only if all its taxable supplies are zero-rated⁵⁰.
• Under HMRC guidance last updated in May 2022, the marketplace is liable for the VAT when an imported consignment worth £135 or less is sold through it to a consumer in Great Britain⁵¹.
• For goods already in Great Britain, the marketplace accounts for VAT on sales to consumers, while you pay import VAT and duty when the goods first arrive⁵¹.
• Selling electrical equipment directly to UK consumers makes an overseas business a producer, which must appoint a UK authorised representative or join a compliance scheme⁵².

Rules for UK and EU sellers on US marketplaces

• Duty-free de minimis entry was suspended for goods from all countries entered on or after 29 August 2025, under Executive Order 14324⁵³.
• Since 24 June 2026, a US Customs and Border Protection interim final rule has suspended the de minimis exemption indefinitely for imports valued at $800 or less that arrive by any route other than the international postal network⁵⁴; check the current position before you ship.
• Under the INFORM Consumers Act, once you make 200 or more sales of new or unused consumer products and $5,000 or more in gross revenue on a marketplace in any continuous 12-month period within the past 24 months, it must collect and verify your bank, tax and contact details⁵⁵.
• In Texas, marketplace providers collect sales tax, and a remote seller selling only through providers that certify they collect it needs no Texas tax permit⁵⁶.

Safety certificates, California’s chemical warnings and importer-of-record terms are covered in our guide to selling on US retailer marketplaces.

Rules for overseas sellers on Australian marketplaces

• GST applies to low value imported goods, meaning goods sold into Australia with a customs value of A$1,000 or less⁵⁷.
• Above A$1,000, GST, duty and clearance charges fall on the importer at the border⁵⁷.
• A platform operator that is registered, or required to be, is responsible for the GST on low value imported goods sold through it to consumers, and the merchant then does not return GST on that sale⁵⁸.
• The registration threshold is A$75,000 of GST turnover and the rate is 10%; if all your sales of low value imported goods to Australian consumers go through a marketplace or platform, you may not need to register⁵⁹.
• Non-resident businesses can use simplified GST registration, which needs no Australian business number but gives no GST credits⁶⁰.